A Marketing Strategy For Insurance Agents To Succeed in A Crisis Economy

With a troubled economy and the high price of gas, more consumers are choosing to travel the information superhighway to research, compare prices and shop for insurance. As consumers become more internet savvy, they are no longer content with insurance rates offered by their local insurance agency. The internet allows consumers the convenience of comparing quotes from a number of insurance agents and carriers in minutes, just by filling out one intuitive online questionnaire. ComScore, a preeminent media research group, has recently studied online auto insurance shopping activity in the United States. The study showed that 32 million people went online to shop for auto insurance in 2007, and over 12 million have actually purchased auto insurance policies. That's a 37% increase compared to 2006. With such a massive flight of consumers to the internet to shop for insurance, internet insurance leads must be a major feature in your marketing portfolio. To direct some of that growing traffic your way you need InsuranceLeads.com, the most prominent sign on the insurance superhighway.

Real Prospects With Real Interest in Quotes, in Real Time

InsuranceLeads.com spends millions of dollars each month to capture hundreds of thousands of motivated prospects who are shopping for insurance online. We deliver real prospects, with real interest in insurance, in real time, just seconds after they've completed a detailed online questionnaire. Prior to sending insurance leads to clients we filter out bogus contact information, phone numbers and email addresses. We cross-referenc several databases to match zip codes to addresses, phone prefixes and IP addresses to identify and to remove bad leads. To us, all leads are considered suspect before they become a real prospect. At InsuranceLeads.com we make sure you don't waste time and money with bogus contact information, uninterested prospects, non-working numbers and old, or oversold insurance leads. Our insurance leads are sold to fewer agents than our competitors. We notify our prospects which insurance professionals will contact them with their insurance quotes. Leads are filtered per your specification and integrated with most prominent insurance management software and quoting engines used by agents. We can deliver insurance leads to your email inbox, database, or quoting engine, all at the most competitive pricing.

The Secret of Success When Working With Insurance Leads

The secret of success when working with internet insurance leads starts with understanding that it's a numbers game. For example, if you bought ten insurance leads per day and spent $100 dollars, on average you should reach and speak to at least five or six prospects. If one or two of them buy a policy, and you make $300 in commission over the life of each policy, you will make 300 to 600 percent ROI. The more insurance leads you buy the more money you're going to make. Working with internet insurance leads requires adopting a new strategy. Don't sweat every lead; just make sure you are closing at least ten percent of the insurance leads you buy. If you use a proper follow up system and keep in touch with those prospects you haven't reached, you should be closer to closing 20% of your insurance leads. If you are not reaching this goal the problem might be in the quality of insurance leads you buy, or, the product you sell may not be competitive enough. Look into changing your insurance leads provider to InsuranceLeads.com or change to more competitive product. Remember, cheaper insurance leads are secondary to a good closing ratio.

Hot Transfers of Live Insurance Prospects to Your Phone

Don't want to spend time calling prospects, hearing answering machines, leaving voice mail, keeping follow up schedule? We can call them for you, verify their identity, confirm interest in a quote and their desire to speak to an agent, and then transfer live to your phone. We can even stay on the line to make sure you are connected. Imagine your productivity if all you do is speaking with live, prequalified interested prospects, after they've expressed interest in speaking with a professional about their quote request. No other insurance leads company has the experience, technology and volume of leads to offer hot transfers of live interested prospects in all major lines of insurance. Remember though, hot transfers are more expensive than data leads and you will need to buy at least two hot transfers per day to qualify.